2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks) (b) Fobel

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2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks)

(b) Fobel Limited segments its market psychographically. Explain five reasons that may have led the firm to adopt this method of segmentation. (10 marks)

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

Posted Date: Apr 22, 2024 02:49 AM

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2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks) (b) Fobel

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The detailed answer for the above question is provided below 2 a Five Reasons Why a Marketing Manager Should Understand Consumer Behavior 1 Effective Targeting Understanding consumer behavior allows m... View the full answer

Essentials of Marketing

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