6M analysis of the present and future marketing communication approach for topgolf. Spending willl be the greatest challenge, but include numbers. Also need to include a gantt chart or some other chart that details your media timing for strategy. Include: Mission (describe the objectives of communication, present and future); Market (describes whom the communication is addressing, present and future); Message (describes the story being portrayed through communication, present and future); Media (describes where and how the communication will be delivered, present and future): Money (describes how much money is spent on communications, present and future); Measurement (describes which metrics will be utilized to assess the impact of communication, present and future).

Answer rating: 100% (QA)

6M Analysis for Topgolf Marketing Communication Approach Mission Present The objective of communication is to establish Topgolf as the premier destination for entertainment and socializing among golf ... View the full answer