93% of all consumers rely on only reviews to assist in the product decision process (Kaeminghk, 2020). The problem is - not all of those reviews are "real". After watching this week's video, "Why Amazon Has a Fake Review Problem," discuss the following points: 1) How do consumers know a review is fake? 2) Identify a review you suspect is fake (you can provide an image or a link) and identify what cues you utilized to arrive at your conclusion.

Answer rating: 100% (QA)

Red flags for identifying fake reviews Reviewer profile Generic or suspicious names John Smith Jane ... View the full answer