Explain in detail the consumer decision-making stages that you might go through when you are buying a

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Explain in detail the consumer decision-making stages that you might go through when you are buying a new personal computer. Which brands would be in your evoked set? What kind of information search would you conduct? What criteria would you use to evaluate the alternatives? How would you deal with buyer’s remorse?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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