A company analyzes its data and assesses that because of price increases in some products, customers shifted their product purchases to products that differed from what was originally forecasted. Ultimately, the products that were purchased had lower margins. As a result, the company experienced lower end-of-the-year profitability. What type of analysis is this?

Answer rating: 100% (QA)

The type of analysis described in the scenario is a Profitability Analysis I... View the full answer