a. Construct a Competitive Profile Matrix (CPM) in a table. State six (6) critical success factors and explain why they are significant in this industry.

b. Explain two (2) important points in your findings.

(CASE : KRISPY KREME DOUGHNUTS, INC. 2015 [KKD])

(Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16^th Edition / Global Edition.). Pearson.)

Answer rating: 100% (QA)

Competitive Profile Matrix KKD Dunkin Brand Starbucks Critical Success Factor Weight Score Weighted Score Weight Score Weighted Score Weight Score Wei... View the full answer