A craft coffee shop located in the lobby of a downtown skyscraper sells a cup of coffee
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Question:
A craft coffee shop located in the lobby of a downtown skyscraper sells a cup of coffee for $ Employees who work in a building three blocks away have an easy access to a food truck that sells a cup of coffee for $ These employees have a positive differentiating value of $ for the craft coffee shops coffee due to the quality of its beans, and a negative differentiating factor of $ due to the distance of the shop from their desks. What would be the VTC for the craft coffee shops product for the employees of the building three blocks away?
Related Book For
Ethical Obligations and Decision Making in Accounting Text and Cases
ISBN: 978-1259969461
5th edition
Authors: Steven M. Mintz, Roselyn E. Morris
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