A) Draw Multi - Channel distribution system for Intensive Distribution. B) How many channel levels can this
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Question:
A) Draw Multi - Channel distribution system for Intensive Distribution.
B) How many channel levels can this distribution system support?
Assumptions:
Product Cost = $2.00 Producer Gross Margin 50 %
Level 1 = End User (Customer)
Level 2 Mark-up = 30 % (1 Intermediary)
Level 3 Mark-up = 25 % (2 Intermediaries)
Level 4+ Mark-up = 20 % (3 Intermediaries)
End User Market Price=$ 10.00
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ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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