Annalise is interested in changing her beauty routine. She has visited make-up counters, read marketing ads and reviews online, and visited a few spas during her research. Her decision-making process is not straight forward, but a series of feedback loops and active shopping with controlled touch points. Annalise is practicing which of the following response models?

	hierarchy of effects model
	standard learning model
	consumer decision journey
	elaboration likelihood model
	central route to persuasion