A finance professor and a marketing professor were recently comparing notes on their perceptions of corporations. The
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Question:
A finance professor and a marketing professor were recently comparing notes on their perceptions of corporations. The finance professor claimed that the goal of a corporation should be to maximize the value to the shareholders. The marketing professor claimed that the goal of a corporation should be to satisfy customers.
What are the similarities and differences between these two goals?
Related Book For
Essentials Of Statistics For The Behavioral Sciences
ISBN: 9781464107771
3rd Edition
Authors: Susan A. Nolan
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