1. A firm is looking to compute the CLV for a customer cohort. This cohort is expected to generate a yearly profit of $55 and expected to have a yearly retention rate of 35%.
   

   A. Using a discount rate of 12%, what is the CLV for this cohort?

   B. What strategies could this firm employ to improve the CLV of this customer group? 

Answer rating: 100% (QA)

A First lets clarify the components involved in Customer Lifetime Value CLV CLV is calculated in the ... View the full answer