A firm should align its business needs with the environment it's operating in.
a)Define the term marketing environment as used in Marketing. (2 marks)
b)Using the PESTLE model, summarize the possible environmental influences for a business. (18 marks)
c)Examine the controllable factors of the marketing environment and show how firms undertake them in their operations. (5 marks)

Answer rating: 100% (QA)

a The marketing environment refers to the external factors and forces that affect a firms ability to develop and maintain successful customer relationships It includes all the elements and conditions ... View the full answer