Marketing is vital to understanding business of any sort, thus any study of business needs that excludes an appreciation of marketing is incomplete.

a)Define the term Marketing.  (3 marks)
b)As a student of Marketing explain the marketing functions and activities which firms do engage in. (10 marks)
c)Choose any business type undertaken in your country and show how the components of marketing mix have been used. (12 marks)

Answer rating: 100% (QA)

a Marketing can be defined as the process of identifying anticipating and satisfying customer needs and wants through the creation communication and delivery of value It involves various activities ai... View the full answer