a) For advertising this product, recommend how you would calculate the budget for advertising the product in the first year. Justify your answer. 

b) Your advertising budget for the first year is $1 million. Recommend two media for advertising the product. How would you allocate the budget for the two media? Which of the following percentage allocations would you recommend: $500,000/500,000, $600,000/400,000, $700,000/300,000, $800,000/200,000 or $900,000/100,000? Justify your answer.

c) Recommend a research methodology to test the advertising methods you recommended in 4b) above. If qualitative: online focus group, face to face focus group or individual interview? If quantitative: online survey, telephone survey or face to face survey? No further research design is necessary but explain your recommendation.

d) Which one of the four types of media scheduling would you recommend for your product in the first year? Justify your answer.

Answer rating: 100% (QA)

a To calculate the budget for advertising the product in the first year a recommended approach is to use the percentage of sales method This method involves allocating a certain percentage of projecte... View the full answer