Calculate the CRI and the market leakage for a fungal over the counter treatment. Given the statistics presented below, how would you modify the campaign or the reaching the market (marketing) strategy in order to improve the CRI?

 

Exposed to the campaign at least once	30%
Aware of the product	40%
Comprehend the ad	90%
Positive attitude towards the product	70%
Intend to buy	30%
Buy the product	90%

Can you help me to solve it?

Answer rating: 100% (QA)

Answer Sure lets break down the calculation of CRI Customer Response Index and market leakage and th... View the full answer