A France-based perfume producing firm, Fleur Inc., has been in the local market for over 10 years. They are very popular among the female market for their unique fruity fragrances. They are looking to export their line to the United Arab Emirates (UAE). 

1. Explain, and apply the four stages of product development as you studied them in the course of innovation in global marketplace.  Elaborate four stages of innovation stage. Provide citation and references. 

 

1. Explain briefly the six considerations that should be taken while developing a product. Apply these considerations on the course of innovation in global marketplace. Provide citation and references. 

 

1. Discuss briefly (compare) the difference between "Internationalization" and "Globalization". Which technique would you recommend for French company to adopt. Explain your rationale in the course of innovation in global marketplace. Provide citation and references. 

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Four Stages of Product Development in the Innovation Process Introduction Stage In this stage Fleur Inc would introduce its fruity fragrances to the U... View the full answer