A marketing organization has up to $120,000 to spend on a radio, newspaper and TV advertising campaign
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Question:
A marketing organization has up to $120,000 to spend on a radio, newspaper and TV advertising campaign for an expensive sports car. To be effective the campaign should reach at least 2,500,000 people, half of whom should be in the middle to upper income brackets and at least 500,000 should be adult males.
In addition, it is decided to use at least 150, 100 and 10 advertising units on radio, newspapers and TV, respectively. Determine the optimal advertising strategy.
Related Book For
An Introduction to Statistical Methods and Data Analysis
ISBN: 978-1305269477
7th edition
Authors: R. Lyman Ott, Micheal T. Longnecker
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