ABC company has successfully adapted licensing as a market entry mode in different countries. What are the
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- ABC company has successfully adapted licensing as a market entry mode in different countries. What are the advantages of using licensing as entry mode?
- Analyze the four strategic options available to companies seeking to expand from its domestic base into new geographic markets. Support your answer with examples.
- Describe market skimming and penetration pricing strategies? Discuss the objectives that each strategy hopes to achieve.
- Define pricing policy available for a global marketer
- What is dumping and price fixing
- A country is having a weak domestic currency , outline five an exporter in that country should follow in their pricing strategy
- Coca-Cola has developed several branded drink products for sale only in Japan, including a noncarbonated ginseng-flavored beverage. Using this as an example, outline the differences between local brand and global brand, combination branding, co-branding, and brand extensions.
- Maslow's needs hierarchy provides a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can needs hierarchy be used in global marketing ?
- Outline the Strategic Alternatives for Global product planning
- List some of the personal selling hurdles and sales promotion issues
- What is direct marketing , explain some pitfalls of direct marketing in the global scenario
- Explain briefly the concept of CSR , what are some of the issues in CSR, as a global marketer what would be the best practices of CSR based on the content domains in UAE.
- What are the different perspectives in CSR framework , in analyzing the social behavior of companies?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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