About Sleep Country's mattress brands:

 

a. Debate the mix of national brands and private label brands sold by the company.
b. Determine if the company should expand or contract the number of private label brands available.  Justify your decision.
c. Determine the private brand strategy the company is following. Make a recommendation on whether to continue with this strategy or to change to another private brand strategy.  Provide an example and justify the recommendation.

 

Answer rating: 100% (QA)

Sleep Countrys Mattress Brands Analysis a Mix of National Brands and Private Label Brands Sleep Country offers a mix of national brands and private la... View the full answer