Considering the two proprietary mattress brands that Sleep Country sells - Bloom and Distinction Series
1. What private label strategy is the company pursuing? 
2. Make a recommendation on whether to continue with this strategy or switch to another private label strategy.  
3. Give an example and justify the recommendation.

Answer rating: 100% (QA)

1 Private Label Strategy Sleep Country a renowned mattress retailer is pursuing a multibrand private label strategy with its proprietary mattress bran... View the full answer