This exercise will give you practice classifying and understanding the 4 Ps: the controllable marketing mix...

 

 

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This exercise will give you practice classifying and understanding the 4 Ps: the controllable marketing mix factors Marketing manegers have several different tools at their disposal that they can control as part of the strategic marketing process. We call those tools the marketing mix-product, price, place (distribution), and promotion. Unlike the environment in which marketing takes place, these variables are controllable by the firm, and as such are the key to how marketers appeal to the customers in their target markets. Roll over each item and read staterment Click and drag each item into the correct spot within the chart Magazine advertisement Lecture Rent Exchange Website Pop-up ads Flyer Waimart .com Tuition New app Valet parking Home party Coca Cola vending machine * Target Republican candidate Word of mouth Exchange Magazine advertisement Lecture Rent Website Pop-up ads Flyer Walmart.com Tuition New app Valet parking Home party Coca-Cola vending machine Target Republican candidate Word of mouth Product Price Place (Distribution) Promotion This exercise will give you practice classifying and understanding the 4 Ps: the controllable marketing mix factors Marketing manegers have several different tools at their disposal that they can control as part of the strategic marketing process. We call those tools the marketing mix-product, price, place (distribution), and promotion. Unlike the environment in which marketing takes place, these variables are controllable by the firm, and as such are the key to how marketers appeal to the customers in their target markets. Roll over each item and read staterment Click and drag each item into the correct spot within the chart Magazine advertisement Lecture Rent Exchange Website Pop-up ads Flyer Waimart .com Tuition New app Valet parking Home party Coca Cola vending machine * Target Republican candidate Word of mouth Exchange Magazine advertisement Lecture Rent Website Pop-up ads Flyer Walmart.com Tuition New app Valet parking Home party Coca-Cola vending machine Target Republican candidate Word of mouth Product Price Place (Distribution) Promotion