Accounting One of the ‘fronts’ on Interface Carpet’s mission to climb Mt Sustainability was ‘sensitizing stakeholders’.

a. What was meant by ‘sensitizing stakeholders’ and why was this an important part of Interface’s mission? 

b. Who were Interface’s stakeholders and how could they have been potentially impacted by the company’s commitment to producing sustainable floor coverings?

Answer rating: 100% (QA)

A Sensitization of gatekeepers and stakeholders is a crucial activity as it serves two main purposes In the short term it creates opportunities for co... View the full answer