Airbnb Case

1. Selected Marketing Strategy

      Discuss why the strategy was selected and the marketing mix decisions (4 P's)

      of  product, price, place (distribution), and promotion

 2. Short & Long-Term Projections

     The selected strategy's immediate effects, expected long-term results, and

     any special actions required to achieve them.

Answer rating: 100% (QA)

1 Selected Marketing Strategy Airbnb has chosen a customercentric marketing strategy focused on creating unique and personalized experiences for trave... View the full answer