Give a real example of a company following the Sequential Process of Researching Foreign Market Potentials, as
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Give a real example of a company following the Sequential Process of Researching Foreign Market Potentials, as shown in the attached photo, detailing the three steps of the sequential process.
Transcribed Image Text:
A Sequential Process of Researching Foreign Market Potentials Stage One Preliminary Screening for Attractive Country Markets Key Question to Be Answered: Which Foreign Markets Warrant Detailed Investigation? Stage Two Assessment of Industry Market Potential Key Question to Be Answered: What Is the Aggregate Demand in Each of the Selected Markets? Stage Three Company Sales Potential Analysis Key Question to Be Answered: How Attractive Is the Potential Demand for Company Products and Services? A Sequential Process of Researching Foreign Market Potentials Stage One Preliminary Screening for Attractive Country Markets Key Question to Be Answered: Which Foreign Markets Warrant Detailed Investigation? Stage Two Assessment of Industry Market Potential Key Question to Be Answered: What Is the Aggregate Demand in Each of the Selected Markets? Stage Three Company Sales Potential Analysis Key Question to Be Answered: How Attractive Is the Potential Demand for Company Products and Services?
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