An Internet marketer is interesting in segmenting Internet with a clustering tool using the input attributes – top ten search keywords used, top 10 URLs, recent 10 online purchases (vendor, product, qty, amt), Internet usage level, heaviest access hour, and heaviest access day of a week. Answer the following questions:

a. Can we find users with different income levels? Why or why not.

b. Can we expect to find clusters differentiated based on the Internet usage level? Why or why not.

Answer rating: 100% (QA)

A We could not find users with different income levels as there is no inf... View the full answer