An organization has struggled financially against a very competitive product market and needs to change or shut down. Discuss the following:

• Suggest an appropriate qualitative and quantitative approach. What would be the advantage of each choice?
• How would each research methodology help the organization survive?
• What benefits would be achieved by each approach?

Answer rating: 100% (QA)

Answer When an organization is struggling financially and facing intense competition in the market it becomes imperative to assess its situation thoroughly and determine the most suitable course of ac... View the full answer