Analysis of CVS Pharmacy's threat of entrants, please. Give an evaluation of industry attractiveness, is this industry
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Analysis of CVS Pharmacy's threat of entrants, please. Give an evaluation of industry attractiveness, is this industry attractive to new entrants?
Please include as much as you can about: incumbents' economies of scale, product differentiation (customer loyalty/switching costs), capital requirements, high barriers to imitation, dedicated assets (distribution channel, specialized supplier), and government policy.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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