Explain the difference between the modular and core-product approaches.

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:51 AM

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Explain the difference between the modular and core-product approaches.

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Modular approach 1 Developing a range of products parts that can be used worldwide 2 ...View the full answer

Global Marketing management

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