Analyze Tesla's international marketing strategy with the following questions: What is Tesla's value proposition for the international
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Question:
Analyze Tesla's international marketing strategy with the following questions:
- What is Tesla's value proposition for the international market?
- In which countries does Tesla currently resonate well with the local markets?
- What is Tesla's international expansion goals for the coming years?
- Review an advertisement (or PR) from Tesla, what do you think are two strengths and two weaknesses into how they market their brand and product?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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