Answer the following questions using the micro-environmental organization you chose for your marketing plan (final project):

1. 1. Look at the Figure in Chapter 14, entitled Integrated Marketing Communications, which outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).
2. 2. Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
3. 3. What types of advertising objectives would you recommend (see the table entitled 'Possible Advertising Objectives" in Chapter 15)?
4. 4. How could a cloud-based CRM tool help this company/organization?

After submitting to Dropbox, save this document for your final project, in which you will edit this dropbox assignment to fit the purposes of the final project.

Answer rating: 100% (QA)

Answer Without the specifics of your chosen organization Ill provide a general response based on common marketing principles 1 Blended Mix of Promotio... View the full answer