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_____ are the people a consumer turns to for reinforcement of a decision. A. Decision groups B. Response groups C. Loyalty groups D. Reference groups

  1. _____ are the people a consumer turns to for reinforcement of a decision.

    A.

    Decision groups

    B.

    Response groups

    C.

    Loyalty groups

    D.

    Reference groups

  2.   _____ are lists of an organization’s own customers, active as well as inactive.

    A.

    Response List

    B.

    Compiled List

    C.

    House List

    D.

    Company List

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