1. _____ are the people a consumer turns to for reinforcement of a decision.

   	A.	Decision groups
   	B.	Response groups
   	C.	Loyalty groups
   	D.	Reference groups

2.   _____ are lists of an organization’s own customers, active as well as inactive.

   	A.	Response List
   	B.	Compiled List
   	C.	House List
   	D.	Company List

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