As a brand manager, you need to be cognizant that anything can be branded. However, the appropriateness
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Question:
As a brand manager, you need to be cognizant that anything can be branded.
However, the appropriateness of your brand is what you need to consider. There are two main types of brands:
(1) manufacturer brands and (2) own-label brands.
Identify the brand type most applicable to your organization(your choice) and justify your reasoning for its appropriateness
Related Book For
Fundamentals of Financial Accounting
ISBN: 978-0078025914
5th edition
Authors: Fred Phillips, Robert Libby, Patricia Libby
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