As the advertising manager of a rapidly growing company, you have been asked to design a print
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Question:
As the advertising manager of a rapidly growing company, you have been asked to design a print advertisement to increase the sales of your product.
At this early planning stage, you are considering the different classifications of the various elements of your advertisement in order to select those best suited to your purpose.
Discuss these classifications in relation to the following:
headlines;
copy; and
visual elements.
Note that you are being asked only to classify these elements and not to suggest guidelines as to how the advertisement should be drawn up
Related Book For
Managerial Economics
ISBN: 978-1118808948
8th edition
Authors: William F. Samuelson, Stephen G. Marks
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