As you may remember in the first test, lain's friend Justin set a new ice cream...

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As you may remember in the first test, lain's friend Justin set a new ice cream shop in downtown Oakville, Ontario called "The Dairy Scoop". Its three years later and business is going very well. His ice cream become so popular that he got listings to sell in some of the local grocery chains in the Greater Toronto area. Since the product sold in store is not made in the customized way he does in the store with consumers picking their toppings, he had consumer pick some favorites with some unique ingredients, like peanut butter blaster, and a raspberry and mango product. His also makes his brand unique in using all-natural ingredients and Recommend two trade promotion options Justin should implement. For each promotion, tell him why it would be effective for the brand and second how you would measure the success of each promotion 1. Experiential Marketing and Sponsorship In order to engage the consumer more directly you are considering doing some events. First Explain to Justin why Experiential Marketing would be good fit for his brand You are looking at two main events to sponsor. The Wine and Food festival in Downtown Toronto at the conventions center or the local Oakville Blades Hockey team. List to Justin five criteria for evaluating event sponsorship and what event you would recommend and why. 2. Media Options Justin has $250,000 media dollars to drive awareness for his new campaign. He knows this will appeal to people, aged 30 to 45, who live in the GTA and like to explore different food tastes and will spend money to purchase better tasting unique products. Name one digital and one traditional media option he should consider and state what are the advantages for each option are. After he creates his campaign message he will try to use Al to reach his potential audience. List four methods he can reach his audience using "On-Line Targeting"? As you may remember in the first test, lain's friend Justin set a new ice cream shop in downtown Oakville, Ontario called "The Dairy Scoop". Its three years later and business is going very well. His ice cream become so popular that he got listings to sell in some of the local grocery chains in the Greater Toronto area. Since the product sold in store is not made in the customized way he does in the store with consumers picking their toppings, he had consumer pick some favorites with some unique ingredients, like peanut butter blaster, and a raspberry and mango product. His also makes his brand unique in using all-natural ingredients and Recommend two trade promotion options Justin should implement. For each promotion, tell him why it would be effective for the brand and second how you would measure the success of each promotion 1. Experiential Marketing and Sponsorship In order to engage the consumer more directly you are considering doing some events. First Explain to Justin why Experiential Marketing would be good fit for his brand You are looking at two main events to sponsor. The Wine and Food festival in Downtown Toronto at the conventions center or the local Oakville Blades Hockey team. List to Justin five criteria for evaluating event sponsorship and what event you would recommend and why. 2. Media Options Justin has $250,000 media dollars to drive awareness for his new campaign. He knows this will appeal to people, aged 30 to 45, who live in the GTA and like to explore different food tastes and will spend money to purchase better tasting unique products. Name one digital and one traditional media option he should consider and state what are the advantages for each option are. After he creates his campaign message he will try to use Al to reach his potential audience. List four methods he can reach his audience using "On-Line Targeting"?