As you might be aware, Harvard University recently entered the online graduate business programs industry with an
Fantastic news! We've Found the answer you've been seeking!
Question:
As you might be aware, Harvard University recently entered the online graduate business programs industry with an online MBA offering and an online MSBA (M. S. in Business Analytics) offering. Use an appropriate scorecard to evaluate the brand extendibility of Harvard University's pre-online-offering brand into the online graduate business programs industry. Clearly list and justify all assumptions. Based on your analysis, explain whether you would recommend a sub-brand strategy for branding or some other strategy. If some other strategy, which strategy would that be?
Related Book For
Auditing An International Approach
ISBN: 978-0071051415
6th edition
Authors: Wally J. Smieliauskas, Kathryn Bewley
Posted Date: