Assess and evaluate at least 3 strengths and at least 3 weaknesses of the new product development of BMW and advise and international marketing strategy using Ansoff Matrix that will help expand the business in the International marketplace, please include timescales, budget analysis ad audit mechanisms for completion and the area of the business responsible for the action?

Please provide references an authors.

Answer rating: 100% (QA)

Strengths of BMWs New Product Development Brand Reputation BMW has a strong brand reputation and is recognized for producing highquality luxurious vehicles This reputation helps in building customer t... View the full answer