Assume that you are employed in the marketing department of a firm that is producing an electric scooter. In developing this product, you realize that it is important to provide a core product, an actual product, and an augmented product that meets the needs of customers. Describe how your firm might provide these three product layers in the electric scooter.

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In the context of developing an electric scooter your firm can structure the product offering into t... View the full answer