Assume you used the Dyson Zone concept plus the new concept that you proposed for Dyson in conducting a scoring model with technical and commercial experts in the industry. The following table provides their scores on each of the elements of the model.
 

 Which of the two concepts should be developed further?

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Technical Accomplishment Commercial Accomplishment Components Task Difficulty 3 Research Skills 4 4 Development skills Market Volatility Probable Market Share Weight Salesforce/ Channel Requirements 2 4 Score Concept 1 (Dyson Zone) 4 3 Score Your New Concept 2 4 3 5 1 Technical Accomplishment Commercial Accomplishment Components Task Difficulty 3 Research Skills 4 4 Development skills Market Volatility Probable Market Share Weight Salesforce/ Channel Requirements 2 4 Score Concept 1 (Dyson Zone) 4 3 Score Your New Concept 2 4 3 5 1

Answer rating: 100% (QA)

To determine which concept to develop further based on the scores provided by technical and commerci... View the full answer