Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with bacon and eggs), then
Question:
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with bacon and eggs), then which would be the best way for them to distribute it? Why would this be the best option? Offer as a 'take away' option in all their stores (which would require their stores opening 4-5 hours earlier than normal)
Offer as a 'take away' option in their key/busy stores (that is, those located in shopping centers and on main roads)
Offer as a home delivery option only (which would still require their stores to open 4-5 hours earlier than normal)
Distribute via gas/fuel stations (that is, set up a small pizza section in larger petrol stations)
Distribute via convenience stores
Distribute via coffee shops (exclusively offer to selective coffee shops)
Set a range of special vending machines to be located around the city and at key train/bus stations
Set up a range of special kiosks (small booths) in key city and transport locations
1 Which retail channel/s would you select for the best way to distribute the new breakfast pizza products? Why?
2 Do you think that there is a viable target market for this product?
Project Management Achieving Competitive Advantage
ISBN: 9781292269146
5th Global Edition
Authors: Jeffrey K.Pinto