A digital marketing campaign for the brand Bear Essential Oils
Question:
A digital marketing campaign for the brand Bear Essential Oils Brand Website: BearEssentialOils.com
PROJECT DESCRIPTION/BACKGROUND INFORMATION
•Bear Essential Oils is an Indigenous wellness brand that honors cultural knowledge, community spirit and self-care. We pride ourselves on offering 100% pure, organic, ethically sourced,and wild crafted essential oils.
•(Problem): Bear Essential oils look to enter the competitive market of small friendly owned business through building larger brand awareness, growing its presence online, and ultimately increase click through rates
•(Solution): We need to encourage people into buying essential oils from Bear Essential Oils by creating awareness about the brand
Questions:
1. Develop a digital integrated marketing campaign to build brand awareness about Bear Essential Oils as an indigenous wellness brand to be run from 1st March till 31st March 2023.
2. Executive summary of the campaign ( a paragraph)
3. Digital campaign idea (customer-facing) & why it will work
4. Provide two digital channels and two tactics for each channel
choose two digital channels from the below-recommended channels
- SEM/SEO
- Paid Display
- Paid Social
- Social Media
- Influencer
- Content marketing
- Direct Marketing
- Out-Of-Home Digital Programmatic
- Other: e.g., Augmented Reality, Virtual Reality, or suggest something
5. For each tactic, provide:
- Describe the tactic
- Creative mock-up featuring the campaign idea
- Executional media details (e.g., where, when, cost)
- Rationale for the proposed tactic (i.e., why was this tactic chosen)
- Rationale as to why the tactic execution will resonate with the target audience
Managerial Statistics
ISBN: 9780534389314
1st Edition
Authors: S. Christian Albright, Wayne L. Winston, Christopher Zappe