“Ayush India” is a new company started by two young entrepreneurs Mr. Verma and Mr. Sharma. “Ayush India” deals with traditional Indian Ayurvedic medicines. The company has already opened 10 stores across three cities namely Delhi, Bangalore, and Mumbai in India and it has a plan to open at least 100 more stores in less than a year time. All the stores will have an Ayurvedic Doctor to provide free medical assistance. The company is known for its brands “Dant Care” which is toothpaste, “Kesh Care” which is hair oil, “Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that helps in boosting immunity. The stores have a huge space both for the patient treatment and a dedicated space for the retail counter. The company plans to give competition to the market leaders i.e. Patanjali and Dabur.

3. Answer on the basis of the case above:

a. How will you promote “Ayush India” and its products online? (10 Marks) 

b. Prepare a list of five celebrities who can act as a Brand Ambassador for “Ayush India” Explain the selection of celebrities with reason. (10 Marks) 

Answer rating: 100% (QA)

Ayush India company online Brand Promotion Strategies Promotion of a product refers to the process of publicizing an enterprise organization or product for the purpose of public awareness and increases the sales Promotion can be done through online or manually doing sales and marketing in the field through pitching Creation of a new product or establishing a new service for the business is more challenging but the promotion of a product and expand the market segment requires a wider and intellectual plan system The promotion of the products available at Ayush India company such as Kesh care hair oil Dant toothpaste Chehra cosmetic cream and nutritive cream for boosting immunity will be done online by the use of several platforms applying different types and ways of promotion This paper presents a comprehensive ways in which the Indian Ayurvedic medicines at Ayush India Company will be promoted online for the expansion of the company and developing new branches for its brands Statistics shows that a significant number of people around the world have access to digital devices like mobile phones televisions and radios Most of these people spent their time browsing either in social media or watching their televisions as well as listening to radios This creates a satisfactory idea that the online promotion of the Ayush India Company will be successful For instance I will use the email to send all the products available at the company with their prices and brief description to the potential clients Promotion by the use of emails is one of the strategy used to promote a brand and likely to be so influential than social media This is because in social medial there is competition for attention with a large number of distractions such as personal posts other brands direct messages All these distractions are attempting to get the view of the same clients operating with Emailing is more streamlined to clients that have shown interest to the brand by submitting their email addresses to me My email list will be full of clients who have already identified the brands promoted by Ayush India Company In this way I will be updating them occasionally for the advancement of brands the promotion strategies and distribution of the brands to various destinations depending on their orders The second way in which I will promote the Indian Ayurvedic medicines is by weaving the products story throughout the content strategy I will create the all the content strategy to share brands history with clients Whether am sharing on social media like face book Skype whatsapp or through emailing of clients creation of a decent content strategy will make the sales expand over time Creation of content strategy for the brands will involve supporting of blog videos and posts which inspires and educates the ideal clients to take positive action towards the products The third way of promotion is by offering subscriber only discount I will create discounts into the marketing strategy and use them accordingly This is to expand and reach new customers encouraging the business repeat without diminishing the laws of returns I will also ask for the fellow entrepreneurs and bloggers to share and disseminate my product to their clients and other friends Through the sharing of the companys products I will be able to reach a wide and extensive number of clients all over the world The final way of promotion is by sharing the product socially to all the clients and potential clients throughout the world Whether the clients uses most of their time on face book twitter or integral I will post about the brand with the content that is customized for ever network I will make the promotions such as the toothpaste as visual as possible so that people get the instant sense of the product they might order for purchase I the use of twitter I will send the text containing the product and the promotion strategy as well as where they can get these products easily of the order for them Other ways of promotion include employment of brand ambassadors and distribute them all over the world running of social contests Writing a press release and taking it to face book live as well as television adverts and Skype communication In summary promotion refers to The process of publicizing an enterprise organization or product for the purpose of public awareness and increase ... View the full answer