Bob has this great new idea for a product (at least he thinks it MAY be a
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Question:
Bob has this great new idea for a product (at least he thinks it MAY be a great idea). The product will cost him $10,000 to patent the idea or he can try to launch without patent.
Possible outcome are:
With Patent:
1.5 year revenue of $100,000 (20%)2.5 year revenue of $20,000 (80%)
Without Patent:
1.5 year revenue of $50,000 (30%)2.5 year revenue of $10,000 (70%)
Don't launch
Using simple cash-flow analysis show calculation and make decision.
Related Book For
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
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