Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near the break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following How sensitive are your customers to changes in price? What revenue do you need to break even and achieve profitability? What does the price say about your product in terms of value, quality, prestige, etc.?

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When determining pricing its essential to consider customer sensitivity to changes in price the breakeven point profitability targets and the perceive... View the full answer