Burberry will be an attractive for a merge with Louis Vuitton. The company become successful because of
Question:
Burberry will be an attractive for a merge with Louis Vuitton. The company become successful because of the balance between tradition and innovation.It shows good resilience in 2020.Leading high -quality products group.
Explanation:
Louis Vuitton is world's most valuable luxury brand. It operates in 50 countries. They have exclusive series of products. The designed is promoted by the best talent. Despite of the health crisis it has a revenue of 18.4 billion euros in the first half of 2020. Significant acceleration in online sales only partially offsetting the impact of revenue of several months of store closure.
What are the implications, risks, challenges and issues associated with a merger with Louis Vuitton?
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen