Business leaders today face challenges when creating a global brand, i.e., addressing cultural differences, consumer ethnocentrism, perceptions related to country of origin, and other challenges.

What would be the 3 most formidable challenges to creating a global brand? Why?

What strategies should be used to mediate those challenges?

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Creating a global brand poses several challenges and three of the most formidable ones are Cultural Differences Why its a challenge Cultural variation... View the full answer