Explain the strategy of direct and indirect exporting, and licensing and franchising, and how Walmart used these
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Question:
Explain the strategy of direct and indirect exporting, and licensing and franchising, and how Walmart used these strategies when entering the global economy.
- . What prior research was conducted?
- . How well did they understand their target marketing environment?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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