Thinking of a product that is resisting convergence, what is the cause of resistance?

Imagine that you are the owner of a small jewelry store. A customer leaves a family heirloom with you for cleaning. By mistake, a salesperson sells the ring to another customer. How would you handle...

How a brand can apply the concept of Identification and Daydreaming , these two defense mechanisms for promoting its products to the target consumer. Explain by illustrating two advertisements .

Imagine that you are a digital marketing manager working at Mountain Equipment Co-op (MEC). In your role, you are responsible for a total annual budget of $75,000. You need to budget for the website,...

(i) Given a maximum of 60 customers waiting and 7 workers, on average how long does a served customer wait prior to being served? (ii) The profit margin is $1 per served customer. How many student...

1. What type of information needs does a large and very rapidly expanding company like Home Depot have? Does a traditional ERP system meet those needs? 2. You are a new human resources manager...

The AGRI Venture: An Integrated Marketing Communications Program. Chapter 16 states that there are three major forms of cooperative advertising: horizontal, ingredient-sponsored and vertical. Discuss...

A seminar was recently attended by the Managing Director of XYZ Manufacturing Company Limited located at Sheffield. The focus of the seminar was "optimising scarce resources utility in a...

Jason David had recently been promoted to Director of Sales Promotions for Newman's Own Organics. He was excited to find ways to expand product offerings into a wider variety of retail stores. His...

Companies planning to introduce a new product to the market must define the "target" for the product. The key question they ask is, "Who do we hope to attract with our new product?" Age and sex are...

Marketing benefits organizations, customers, and society. Explain how a global organization like McDonalds benefits the community in which it operates as well as society at large. Considerations for...

How do you spread the word about your business in the most effective way? Think about all forms of marketing communication (advertising, social media, public relations, written communication,...

Identify the firms from your industry that you would characterize as using each of the business level strategies. Use data to support your analysis. Then, can you identify their competitive moves,...

Assume you are a Burger Palace restaurant franchiser with four restaurants operated by restaurant managers in the Charlotte metropolitan area. After initially planning and launching a location, the...

Saint Leo is developing a plan to promote their new Center in your hometown. The University's marketing director wants to use a varied and balanced approach to IMC. For each of the five IMC types...

Using the predictions made by the model on the "Prediction data (this year, active donors)" data set, if the Gabriel Hansen Foundation did not change its direct marketing strategy at all, and sent...

One area of concern for the accounting profession for the past 20 years has been the proliferation of alternative practice structures. Potential problems exist because the audit side of the business...

Promote your own brand by applying the different concepts, theories and tools you learned throughout this course. The following prompts may guide you in writing up your term paper. 1) Explain how you...

The process of designing and implementing a website for commercial use can be described as follows. First, the customer and the web design team have an informational meeting for half a business day....

1. What was Walmart?s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather than expand into Europe and Asia? 2. What cultural problems did Walmart face in some...

David Ortega is the lead researcher for an upscale restaurant group hoping to add another chain that would compete directly with the upscale Smith and Wollensky restaurants...

In its home market, the U.S., KFC is struggling, an also ran to McDonalds Corp., the worlds biggest restaurant company. In China, KFC has achieved such dominance over McDonalds and local rivals that...

Prepare a draft of a comparative systems report. Compare and contrast electronic data processing (EDP) systems used by Trinity Industries with those in the marketplace. Using substantive testing,...

This is a comprehensive case found in the book - The Essentials of Marketing Research by Babin and Zikmund, 6th edition: GoodBuy is a large big box retailer that has a track record of success...

This is a course in professional sales training that highlights sales tips/guidelines for new aspiring sales professionals. Many leading universities provide advanced training programs leading to...

This is a course in professional sales training that highlights sales tips/guidelines for new aspiring sales professionals. Imagine you are a manager in an industrial setting and have hired new staff...

Develop a conceptual model for the scenario below. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute,...

Use the Online Consumer Purchasing Model, Figure 6.11 in Chapter 6, to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market...

BeGood Baking Supply is a small bakery supply company formed as a closely held corporation. The company supplies raw baking materials, paper goods, and equipment to restaurants and bakeries in three...

Write about the How to Market Yourself on the Job Market and apply our marketing 4Ps knowledge to your job market by answering the following question: When you are looking for a job, you are one of...

Now determine which of the five forecast models performed the best based on MAD, MSE, and MAPE. Think about why the particular model performed the best across the first nine months of the year and...

COMPLACENCY CAN BE THE BIGGEST ENEMY OF RETAILERS "There\\\\\\\'s no need to ask the price - it\\\\\\\'s a penny" was the proud claim of Marks and Spencer a hundred years ago. From the start, it had...

From its nineteenth-century roots as a British bicycle company, Raleigh Wheels has developed a worldwide reputation for marketing sturdy, comfortable, steel-frame bicycles. The firm, named for the...

A firm that is in the 35% tax bracket forecasts that it can retain $4 million of new earnings plans to raise new capital in the following proportions: 60% from 30-year bonds with a flotation cost of...

requirement: Develop and list 7-10 in-depth questions and/or requests for additional information that you would ask the CFO to provide in order to clarify the financial statement data that you read...

1. Derive at least four concept designs to satisfy the given specification. Use short written descriptions and simple sketches to illustrate your ideas. Show evidence of the use of the following...

Handstar Inc. was created a little over 4 years ago by two college roommates to develop apps for smartphones. It has since grown to ten employees with annual sales approaching $1.5 million....

1. How does the use of HR forecasting reflect Honeywell's strategy and culture? 2. Which quantitative or qualitative manpower forecasting method do you believe Honeywell used to decide to move...

Kubin Company's relevant range of production is 18,000 to 22,000 units. When it produces and sells 20,000 units, its average costs per unit are as follows: Amount Direct materials Direct labor...

You are the manager of a restaurant in Ohio. Your boss, the regional manager, just called you in to her office and told you that one of your customers has accused one of your hostesses of sexual...

Personal Trainer, Inc., owns and operates fitness centers in a dozen Midwestern cities. The centers have done well, and the company is planning an international expansion by opening a new supercenter...

In your group, you are required to produce a distribution centre design to accommodate the detailed scenario. Scenario Sector Retail Operating hours 2 shifts, 8 hours a day Mon-Fri, 6.30am ...

1. Your objective is an annuity due paying $5,000 semi-annually for 5 years at 4% compounded quarterly. How far in advance of this would you need to invest $20,000 at 6.82% compounded monthly? Assume...

Abdul Wahab, a marketing manager of GTCT Bhd received a composite assessment due to incorrect return (E-BE) for few years of assessment. He did not report his income for the year of assessment (YA)...

Its critical that you understand all the factors that make a customer a good candidate to buy your product. Pick one of the following products to conduct your own analysis. Louis Vuitton Bag Planet...

Assume you work as a marketer for UBER. They hire drivers, provide transportation for consumers, and deliver food with Uber eats. A. How do NYC and Washington DC's mobile transit fares compare to...

Identify any discrepancies by reconciling the bank statement against the claims made by Julie Palmer (table 1 provided). 2) Recalculate the assessable income and allowable deductions with...

RECYCLING PLASTICS BOTTLES, SAVING THE PLANET Plastic what would we do without it? It s an important part of our everyday life and serves as the packaging to many of the products we use on a daily...

You are a team of financial consultants hired to assist the client, Mr. Bansal. Read the case individually and jot down your notes. Discuss the case with your group. Evaluate the proposed project for...

Aris Isotoner, a division of Sara Lee Corporation, is one of the worlds largest manufacturers of gloves. It was the first company to put gloves in boxes and its four-way stretch fabric, which enables...

Discuss the importance of Excel Q5 calculations to Wicked Mikes Manufacturing (BE, TP, CM%, and MOS). Give examples supported by new numbers (new spreadsheet) of how you would use these calculations...

GG Farm Machinery Company GG Farm Machinery Company is a French manufacturer of a specialized piece of machinery. Marcel Ger, the managing director of GG, was convinced there was a market in...

Read the following Retail Store Case Study. "Ragland Department Store is located in the heart of a small community. The store has been in business for many years with profitable operations until...

Entrepreneurs Joe Stengard and his wife, Jackie Piel, had a decision to make. Located just outside of St. Louis, Missouri, their five-year-old company, S&P Crafts, was growing rapidly, and they...

ces Megatrend Industries is investigating its several divisions for potential opportunities for better management of working capital. The investigation was motivated by discussions with the company's...

Using the following GE market strategy planning grid, please prepare a market strategy planning for any one of the following products in any South Asian Market: 1. A Computer Brand. 2. A Kitchenware...

Wezan Pty Ltd engages a number of staff and seeks your advice in relation to the minimum super contributions required in respect of the following staff in respect of the quarter ended 30 June 2020....

To: ( From: Supervising Attorney Re: Wright v. State; liability of State University for battery of student We represent Joe and Ann Wright, parents of Bob wright, a freshman at State University of...

You are a data analyst working for an insurance company. The company is expanding and wants to open new branches in various parts of the world. Your task is to compare various parameters such as...

Summarizes current non-GAAP reporting practices in the industry; TOYOTA VS HONDA Include tables or other appropriate visualizations that reflect information about your companies, including...

Albus was opening a landscaping business and planned on hiring 2 assistants. He advertised in the local newspaper and on an internet job site to find the right employees. Of the applicants, Albus...