Business-level strategy refers to an organization's plan of action to achieve a competitive advantage within its chosen
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Business-level strategy refers to an organization\'s plan of action to achieve a competitive advantage within its chosen industry or market. Michael Porter, a renowned strategist, introduced the concept of generic strategies that organizations can use to gain a competitive edge. These strategies provide a framework for businesses to differentiate themselves from competitors or compete based on cost leadership. Generic Strategies: Porter identified three generic strategies that businesses can pursue to achieve competitive advantage:
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