Case study:  Lands' End company Marketing Strategy

Explain about Existing Product strategy and Revised Product/New Product Strategy
Explain about Existing Place Strategy and Revised Place Strategy
Explain about Existing Promotion Strategy and Revised Promotion Strategy
Explain about Existing Price Strategy and Revised Price Strategy

 

Give brief explanation about each segment. For example, if you were to suggest a new product you need to explain exactly what it is, the brand to be used, price, distribution, advertising etc.  If you were suggesting a price decrease for an existing product you need to state the price and the total rationale for it.  Detail is important.  Do not suggest or extend what the company is already doing.

Answer rating: 100% (QA)

Lands End Marketing Strategy Case Study Analyzing Existing and Revised Strategies Product Strategy Existing Strengths Highquality classic apparel with an emphasis on fit and comfort catering to famili... View the full answer